1, to meet the conditions of the units issued "relevant" certificate and bronze, and promotion in China respectively announcement quality newspaper, people's daily newspaper market, China daily, to the national and local news media to send news release, recorded excellent certified database at the same time the official website of the center key brand show.2, to carry out brand development, product promotion work, to meet the conditions of the unit, brand, product, person in charge of the enterprise selection related honor, to focus on publicity and recommendation, consumer acceptance of quality assurance in enterprise products and customer service service advice, support and acceptance of quality complaints.3, give priority to participate in various activities organized by the center, such as scientific and technological exchanges, academic exchange, professional training, seminars, forums, exhibitions, product promotion, promotion of achievement, the first assessment of recognition etc..4, assisting enterprises to apply for the application of China * * * products, national inspection free products, China * * * * and certification of quality system and environmental signs.5, the central enterprises assessment are listed as key protection units, in the process of production and operation in case of counterfeit infringement, the center will depend on the situation to perform tracking checks, and assist the relevant departments to solve problems for enterprises, coordination of relevant news media public opinion to maintain the legitimate rights and interests of enterprises assistance.
The development direction of enterprises should be analyzed by SWOT method. SWOT is a method of enterprise analysis, that is, according to the established internal conditions of enterprises, we can find out the strengths, weaknesses and core competitiveness of enterprises. Among them, S stands for strength (advantage), W represents weakness (weakness), O represents opportunity (opportunity), T represents threat (threat), S and W are internal factors, and O and W are external factors. According to the complete concept of enterprise competition strategy, strategy should be an organic combination of an enterprise's "able to do" (ie, organization's strengths and weaknesses) and "possible" (i.e. environmental opportunities and threats).The basic steps of SWOT analysis are: (1) analysis of the internal strengths and weaknesses of enterprises can be relative to the objectives of enterprises or relative competitors. (2) analysis of the external opportunities and threats faced by enterprises may come from changes in the external environment which are not related to competition, and may also come from the changes of competitors' strength and factors, or the two ones. However, critical external opportunities and threats should be identified. (3) to match the external opportunities and threats with the internal advantages and weaknesses of the enterprise to form a feasible strategy.
Product certification refers to a firm's products in the professional certification of the inspection of the product quality management system and sample test, identified product, process or service enterprises have reached the specific requirements of the certification body, and have continued stable production to meet the requirements of the standard products, and issued to prove that the products meet the requirements of the certification body of the certificate, and the product packaging can be affixed certification mark.